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The Latest Gut Health Trends in 2023

WebWhile not exactly a “supplement,” kombucha is also particularly popular among those seeking gut health. 13% of them purchase kombucha as opposed to 6% of …

Actived: 7 days ago

URL: https://blog.brightfieldgroup.com/digestive-gut-health-consumer-insights-2023

Immunity Trends for 2024: Insights and Opportunities

WebHealth Warnings: The anticipation of a 'triple demic' involving COVID, flu, and RSV has spurred public attention towards immune health. Return to Office: With more …

Category:  Health Go Health

The Pickle Phenomenon: Gut Health, Social Cravings, and the …

WebExpanded Targeting: Gut health is a universal concern, so don't limit your messaging to niche audiences. Highlight the versatility of fermented foods for various lifestyles, from …

Category:  Food Go Health

Is Strong the New Skinny

WebThis change in fitness approach necessitates a corresponding shift in diet, where protein plays a vital role in muscle recovery and growth. From Q1 to Q3 2023, …

Category:  Fitness Go Health

2023 Wellness Trends to Watch

WebChaga led the pack with a 26% rise in conversations, reaching its peak in July 2023. Reishi followed closely with a 20% surge, capturing the spotlight in August 2023. While Lion’s Mane chatter grew by 7%. As of August …

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The Focus Factor: Gen Z Looks To Nutrition To Boost …

WebAccording to Brightfield’s most recent consumer insights, 71% of Gen z is seeking products to improve focus. Contrastingly, 23% of baby boomers do so. Gen Z consumers seeking focus are also looking for products to …

Category:  Health Go Health

Stress Dynamics: How the Different Generations Handle Stress

WebThe stigmatization of mental health conditions is hardly ending, with treatment more accepted and talking about struggles no longer extremely taboo. …

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The Brands that Actually Matter in U.S. Cannabis

WebThe company announced a wave of expansion in mid-2022, and it shows in its brand health data. Across all funnel metrics, The Flowery saw an increase - and it was …

Category:  Health Go Health

Generational Wellness: Approaches to Weight Loss

WebAcross generations, consumers are becoming more health-conscious. Today’s weight loss trends include adopting meal replacements and physical activities to keep themselves fit and healthy. As a result, the …

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Cannabis and CBD for Wellness

WebIn terms of social wellness, only a small percentage of CBD users report desiring intimacy (9%) and fun (12%) from their products. Meanwhile, 35% of cannabis users desire fun, …

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Who is the Protein Powder Consumer

WebPriorities: Health and wellness are top priorities for protein powder consumers. Many use protein powder as a way to support their overall health and fitness goals, and they value products that are …

Category:  Fitness Go Health

New Jersey's Wait Time Challenge: State-by-State Insights for …

WebEach market has its weak points that can be capitalized on for growth. Brightfield Group’s Retail Brand Health data reveals these opportunities. By listening to …

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Measuring Brand Health—Critical Data You Can’t Live Without

WebBrand Health research is a group of metrics that illustrates how your brand is performing in the market and how it is contributing to your brand’s objectives. These …

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Chia Seeds, Gen Z, and the #InternalShower Trend

WebMillennials, known for their health-conscious choices, comprise 37% of this group. As for their dietary preferences, 35% of these consumers follow a low-sugar diet, while 33% opt …

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The ABCs of Adaptogens: Consumer Insights and Trends to Watch

WebWith 87% of Americans believing that there is a mental health crisis in the United States, it is no surprise that wellness products promising relief have seen …

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From Beer To Bud, Why Gen Z is Drinking Less Alcohol

WebIn fact, a third of Gen Z reports mental health issues as their main cause of stress over other concerns such as work, physical appearance, or relationships. This is a …

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Tea Talk: What Consumers are Saying About Tea

WebA recent analysis of online conversations around tea revealed that consumers often discuss the health benefits of tea, including its ability to boost the …

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Understanding the Hispanic Consumer: Wellness, Preferences, and

WebWith 16% of Hispanic consumers using aloe vera, compared to just 9% of the general population, it's evident that this plant holds a special place in their wellness routines. …

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Do Brands Matter

WebNo guessing needed—brand health and cannabis consumer data reveal the brands already winning among target consumers in mature markets. Look for brands …

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What is Product Brand Health and how can it help cannabis …

WebProduct Brand Health – the best way to know if your marketing efforts are working! Product Brand Health data for the cannabis industry provides a state and …

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CBD Brand Health

WebBrand health is a measurement of how well your brand identity - positioning, value proposition, external communications, etc. - supports the business. It can be measured …

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Cannabis Trends in Canada: 2023 Update

WebAs a whole, the Canadian cannabis market is expected to continue growing through 2027, as forecast in Brightfield Group’s 2022 Canadian Cannabis Market report. …

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