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Can The Beauty Industry Be A Positive Force For Mental Health

WebMarch 7, 2022. In May 2021, the US turned its attention to Mental Health Awareness month — and so did beauty brands. A number of well known industry names launched …

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URL: https://beautybusinessjournal.com/beauty-industry-mental-health/

Beauty Business Journal The Business of Beauty

WebSeptember 21, 2023. Hi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. …

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Consumer Trends: The Organic Cosmetics Market Is Growing

WebBeauty products are placed directly on the skin — so a broad interest in holistic health has triggered a new consumer interest on ingredients and processes. The …

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How Wearable Tech Is Shaping The Future Of Skincare

WebThe use of wearable devices, including smart watches, smart rings, and smart clothing, is on the rise. Data from Knowledge Store shows the wearable tech market is …

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The Future Beauty Consumer of 2024 & Beyond

WebThe Future Beauty Consumer of 2024 & Beyond. April 3, 2023. I keep hearing people say the same thing in various kinds of conversations, and in all different contexts: …

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13 Proven Digital Marketing Strategies For Your Beauty Business In …

Web13 Proven Digital Marketing Strategies For Your Beauty Business In 2022. July 22, 2021. The last eighteen months have been a redefining year for the beauty …

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The Top 10 Best Skincare Marketing Tips For Your Beauty Brand

WebStep 6: Use Content Marketing For Your Skincare Brand. Use skincare marketing as a way to produce great content that addresses your target audience’s …

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The 5 Beauty Brands Getting Social Impact Right

WebHer career has spanned both client and agency roles, where she’s led youth-focused engagement and business-driving strategies for national retail, health, and …

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Developing A New Cosmetic Product

Web6 Min Read | The cosmetics and personal care industry is growing rapidly – Allied Market Research estimates the global cosmetics market will reach $429.8 billion in …

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Life Without Likes

WebIn short, it could be that mental health is a convenient way to present the no likes trial to the public in a positive light. Whereas the reality is that the change is part of …

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How Are Beauty Brands Defending Against Counterfeit Cosmetics

WebBeauty market leaders L’Oréal and Estée Lauder have invested significantly in the fight against fake products. They have teams of legal and security resources …

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Do You Need To Be A Cosmetic Chemist To Formulate Skincare …

WebYou also don’t need to obtain a degree in cosmetic science or fulfill any other formal requirements to develop your skincare formulas. It all comes down to your …

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Why Consumer Pain Points Are Key To Beauty Brand Growth

WebBeauty brand marketers can talk endlessly about how to identify customer pain points in order to sell them products. But while that approach feels ever more …

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Should You Attend Or Exhibit At Beauty Industry Events

WebHere we focus on the risks and benefits of attending a conference as an exhibitor, as that is the most expensive route. But many of these points also apply to …

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How CeraVe Became an Unlikely Gen Z Favorite Through TikTok

WebHow CeraVe Responded. CeraVe responded positively to their newfound spotlight and approached Yarbro in April after seeing his passion for the brand. The …

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Australian Beauty Market: A Golden Opportunity For Beauty Brands

WebWith over 89% of Aussies living in cities, Australia boasts one of the most botanically diverse but also harshest environments in the world. It has become a market …

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10 Strategies & 40 Examples of Successful Beauty Brand Launches

Web10 Strategies & 40 Examples of Successful Beauty Brand Launches. June 16, 2021. Hi there, I’m Richard, and welcome to Beauty Business Journal, a community …

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What Can Brands Learn About Sustainability From Green Beauty …

WebWe explored what consumers think of “clean” beauty and ethical cosmetic brands, a hot topic among US consumers over the last few years that shows continuous …

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How Beauty Brands Will Use Their Email Lists In 2022

WebBrands Are Investing In Email. Figures from Statista predict that global beauty advertising will be worth USD $7.7 billion in 2022. And here at BBJ, I expect …

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How Do You Find A Distributor For Your Product Or Brand

WebPassion: Look for distributors who are as passionate about the beauty industry as you are and believe in your product and the benefits of it. Don’t make do with …

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B2B Marketing In Beauty Is Changing, It's Time To Get Creative

WebTraditionally, business to business (B2B) marketing has never been regarded as an inspiring or particularly creative sector. However, that is changing — and …

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