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How to Calculate Customer Acquisition Cost (CAC) for …
WebVery Advanced Paid CAC = (marketing spend + ad production costs + cost of support software + UA managers + ASO*) / (customers + ASO customers) *ASO cost – After every optimization, more users coming means lowering the cost. We don’t use this complex calculation often, but we provide it for awareness and inspiration.
Actived: 5 days ago
User Acquisition Case Study for Alike Health / AppAgent
Web“The Health category requires a specific approach. One experiment was with campaign structure, of which we discussed the optimal setup. Another was on the creative approach and how to communicate health issues and expert testimonials.
Success Stories from App Store and Google Play / AppAgent
WebDelivering tangible results for leading MOBILE games. Find out how games like yours have achieved their growth targets and what you can expect when working with us. Real-life examples of how mobile apps and games have achieved their growth targets.
The UGC Ads Library for Mobile Marketers & Creative Idea Makers
WebAt AppAgent, we are constantly monitoring trends and learning from the best. We use this database internally to capture interesting stories, techniques and visual executions in the growing segment of UGC ads. As sharing is in our DNA, we’ve decided to open this live database to industry peers.
Creative Director
WebCreative Director [occupation] /kreˈativ diˈrektər/. An inspiring character who stirs creativity inside the team. An ambitious leader who can direct eye-catching and engaging digital content for mobile gamers around the world. AppAgent is an award-winning strategic and creative mobile marketing agency based in Prague.
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