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7 Tips to Improve Your Health Ads with Examples Amazon Ads

WEBCreatives with low complexity imagery had a 13% increase in average PR. 5. Keep it simple. Alongside a lower word count and fewer objects, it also helps to keep the …

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URL: https://advertising.amazon.com/library/guides/healthcare-ads

Discover what motivates health and wellness shoppers Amazon Ads

WEBMore than 57% of Americans said health was their top focus in December 2020, up from 51% back in 2019.1. A majority of customers, 72%, said they purchased …

Category:  Health Go Health

Here’s how Medical Supplies & Equipment performed in Amazon’s …

WEB1. Medical Supplies & Equipment is the fifth-largest category in Health & Personal Care. 2. Shopping behaviors. In this article, we will look at the year-over-year metrics of the …

Category:  Medical Go Health

What is product promotion

WEBProduct promotion is the process of explaining the value of a product to potential and existing customers to educate, generate interest, and spur purchase. It is one of the four …

Category:  Health Go Health

Health and Personal Care Marketing

WEBThe health and personal care (HPC) category has achieved material growth over the past two years, and is projected to continue expanding until at least 2026. 1 At Amazon, the …

Category:  Health Go Health

3 health and wellness marketing strategies for growth in 2022

WEBPhysical health is a top priority for customers in 2022. In 2020, $5.6 billion US dollars was spent on fitness equipment for home use in the US. 6 And, in 2021, four in …

Category:  Fitness Go Health

3 tactics top health and personal care advertisers use for brand …

WEBWe looked at the 2019 performance of over 7,500 brands in the Health and Personal Care category in the United States. This analysis classified brands into clusters and then …

Category:  Health Go Health

What is Differentiated Marketing

WEBDefinition, importance, and examples. Differentiated marketing is a type of marketing strategy that uses campaigns that appeal to different audience segments. By focusing …

Category:  Health Go Health

Health and Wellness products shopping habits on Amazon

WEBUnderstanding where consumers are at in their journey can help brands deliver ads to shoppers at the right time and place. Here, we reveal findings from 1000 surveyed …

Category:  Health Go Health

Consumers on sustainability and DEI in health and beauty

WEBDiving deeper into our 2022 Higher Impact research, we explored consumer sentiments from across Canada, Germany, Japan, the UK, and the US in connection …

Category:  Health Go Health

How to launch your first book marketing campaign Amazon Ads

WEB3. Amazon Ads plays well with other forms of traffic. There will always be other types of marketing that you’ll use to get the word out about your books. One of the best features of Amazon Ads campaigns is that they tend to result in more traffic in the form of clicks when you're already sending alternate forms of traffic to your book page.

Category:  Health Go Health

Inside Johnson & Johnson’s sustainable marketing practices

WEBIn 2020 Johnson & Johnson Consumer Health introduced their Healthy Lives Mission, which is an $800 million investment through 2030 to advance human health …

Category:  Health Go Health

Carly Zipp shares her thoughts on finding a balance—and Diet Coke

WEBFor Carly Zipp of Amazon Ads, being a leader means empowering her team, finding a balance—and Diet Coke. Long before Carly Zipp became the Global Director of …

Category:  Health Go Health

4 key digital advertising trends in 2021 Amazon Ads

WEBEvery year brings changes in consumer behaviors, and 2020 was no different. Here, Frank Kochenash, President of Wunderman Thompson Commerce …

Category:  Health Go Health

Nyssa changes the conversation around women’s health Amazon …

WEBCommercials dictating the efficacy of period-related products used blue liquid to represent blood up until 2020. Nyssa understood the importance of speaking candidly …

Category:  Health Go Health

The power of purpose-driven brands Amazon Ads

WEBSince 2021, Amazon Ads has conducted the annual Higher Impact study 1 to better understand consumer values and how they impact brand preference. Over the past few …

Category:  Health Go Health

What is Remarketing

WEBDuring this process, you want shoppers to remember your brand, so that once they decide to make their purchase, your brand is top of mind. With remarketing, relevant display …

Category:  Health Go Health

How the Ad Council created When You Can’t Say It, Play It

WEBAs Arthur explains, the Ad Council wanted to connect with critical audiences with this message. According to a 2023 report from the Centers for Disease Control and …

Category:  Health Go Health

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