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SEM 101: An Overview of Search Engine Marketing

Search Engine Optimization (SEO) is different from SEM in that an effort is made to rank organically, in the “free” rankings. Here’s a … See more

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URL: https://adsharkmarketing.com/sem-101-search-engine-marketing-overview/

When To Use Mobile Bid Modifiers

WEBA conversion rate bidding strategy using mobile bid modifiers is a smart way to utilize this tool. Look at your conversion rates on both mobile traffic and desktop traffic …

Category:  Health Go Health

The Beginner's Guide to Designing Impressive Display Ads

WEB2. Focus on your USP. USP stands for Unique Selling Proposition. This is what makes your business stand out from the rest. Whether that be a unique product …

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AdWords Ad Extensions: A Brief Guide For Each Extension …

WEBAd extensions allow you to do this in a few ways. Extensions like structured snippets, callouts, and sitelinks all add relevant info and value props to your ads and …

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5 Quick Tips to Improve Your Meta Descriptions

WEBTip #1: Keep Your Meta Descriptions Between 100 and 155 Characters. Google has gone back and forth with meta description limits, but today’s most recent …

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AdWords Vs. AdWords Express

WEBGoogle AdWords is Google’s online advertising platform used to get your business’ advertising online and in front of your customers on Google. It gives your …

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Tips for Getting More Google Reviews & Why Reviews Matter

WEBReason #3: The Effects of Positive Reviews on Click-Through and Bounce Rates. Finally, acquiring more positive reviews on your page will increase a customer’s …

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AdShark Marketing's Founder, Rick Berg, Speaks at 1 Million Cups

WEBListen and watch Rick Berg the original founder of AdShark Marketing explaining what Digital Marketing, SEO and Paid Search is and the future of it all.

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Free Google Shopping Ads Coming to Main Search Page

WEBSince launching the free shopping ad placements in the shopping tab, our clients have seen unpaid shopping traffic from 5-20% of total traffic. Now that Google is …

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Facebook Ads Management AdShark Marketing

WEBWe have the expertise to understand advanced Facebook ad strategies that produce actual results. When working with AdShark, your ads are set up to match the goals of your …

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Google Shopping for E-commerce: Product Group Structure

WEBA key factor in a successful Google Shopping Campaign is how you set it up, including your product group structure. There are a few ways to structure your …

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Keyword Destination URL Strategy

WEBImplementing keywor- level destination URLs in adwords editor is relatively straightforward. Build out your campaign and adgroups as you normally would in …

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Digital Marketing for Dealerships: How to Increase Auto Sales …

WEBWith so many opportunities lingering on search engines and social media platforms for car (and truck) dealerships to grow their sales pipeline, we postulate that …

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PPC Management Agency AdShark Marketing

WEBGet More Sales With Our PPC Management. If you need an agency to just manage your accounts, we might not be the right one for you. If you need a consultant willing to roll up …

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Google AdWords vs. Facebook Ads

WEBThis will obviously vary but in general Facebook ads have a lower cost-per-click than Google AdWords. Rarely do we see cost-per-clicks above $2 on Facebook …

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Google Adwords vs Yahoo Gemini

WEBThe reporting in Yahoo Gemini is not near as complete as Google AdWords. AdWords’ dimension tab is not really matched in any way in Yahoo Gemini, nor does …

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Video Content Creator

WEBThe Video Content Creator position is responsible for overseeing the planning, production, and editing of video related projects for numerous clients as well as internal projects for …

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Google AdWords vs. Bing Ads

WEBPotentially Lower Cost. It’s at least half as expensive as Google AdWords. Bing Ads has fewer advertisers, which means there are fewer people driving up the price …

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Shopify VS Bigcommerce: E-commerce Platform Comparison

WEBLaunching an e-commerce store means having to make a lot of decisions, including the right e-commerce shopping cart service.Two of the most popular e …

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