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Public health campaigns shift away from shock tactics

WebFederal and State Government health campaigns have been quick to employ shock-tactics in the past with a no holds barred approach to anti-smoking, drug …

Actived: 4 days ago

URL: https://www.adnews.com.au/news/public-health-campaigns-shift-away-from-shock-tactics

Stop pretending: The advertising industry is stressed

WebThe findings of a follow up to a landmark study in 2018 shows 56% of respondents displaying mild to severe symptoms of depression, exactly the same as the …

Category:  Health Go Health

Social media responsibility

WebBelow are potential actions that platforms, users and advertisers can implement for positive body image change in social media. Early studies have shown …

Category:  Health Go Health

Listening In: How understanding patients’ online behaviour

WebJack Winter: Digital strategist at Orchard. Australians with rare and complex diseases are talking more about their health. This is most evident in search behaviour …

Category:  Health Go Health

HCF launches multimillion-dollar ad push, overhauls marketing

WebHealth insurance provider HCF is launching a major brand refresh and multimillion-dollar ad campaign - the result of a marketing shake-up within the …

Category:  Health Go Health

Men’s Health and Women’s Health relaunch in Australia

WebHearst Magazines International has relaunch Men’s Health Australia and Women’s Health Australia under a multi-year licensing agreement with Switzer Media …

Category:  Health Go Health

HCF's Uncommon Care campaign via Clemenger BBDO

WebHCF has launched a new multiplatform campaign, extending the brand’s successful Uncommon Care platform, in new creative highlighting the everyday things that make …

Category:  Health Go Health

Campaign Case Study: Icon Agency's 'Still Six Lives'

WebAgency: Icon Agency. Background: Stillbirth is a hidden health crisis that claims six lives in Australia each day. That’s higher than the national road toll. Yet stillbirth remains a taboo

Category:  Health Go Health

News Corp Australia's Health of the Nation

WebNews Corp Australia has created 'Health of the Nation, a national campaign to inspire Australians to get up and get moving. Health of the Nation will run for 16 …

Category:  Health Go Health

News Corp Australia unveils new Body+Soul

WebNews Corp Australia will unveil an all-new Body+Soul this Sunday ( February 12) featuring an updated editorial offering, fresh design and rebranded with a new masthead across …

Category:  Health Go Health

Healthcare advertising agencies are demanding top talent

WebTKR Group reached out to the top healthcare agencies here in Sydney to address the talent shortage, the need for pharma marketers and the growing demand …

Category:  Health Go Health

Swift Media's medical channel sold to Motio

WebSwift Media's medical channel has gone to Motio in an all share deal. The acquisition of Swift’s health and wellbeing business positions Motio as a leader in …

Category:  Medical Go Health

Health Partners rebrands and launches new brand platform

WebSDWM created the new brand identity and brand platform 'Health Insurance, Done Right’. South Australia’s leading health insurance provider Health Partners have …

Category:  Health Go Health

Todd Sampson explores the wellness industry in latest Mirror …

WebTodd Sampson. Adman Todd Sampson is back on TV with a new season of Mirror Mirror . Mirror Mirror: Are You Well? premiering on 10 on Wednesday night, is all …

Category:  Health Go Health

Metamucil's 'The Turd We Deserve' campaign

WebProctor & Gamble's brand Metamucil is tapping into Australia's current political climate and last 10 years of leadership dumping with its The Turd We Deserve …

Category:  Health Go Health

HCF launches brand platform with a 'not-so-fancy' giveaway from

WebHCF has launched a brand platform, We Put Our Money Where Our Members Are, in new work from Clemenger BBDO that highlights the benefits HCF offers …

Category:  Health Go Health

Priceline Pharmacy combats ageism and promotes inclusivity

WebIn a time when your 40s are said to be the new 20s, research has revealed that ageism is alive and well in Australia, with only 12% of women over the age of 40 …

Category:  Health Go Health

Swisse launches 'Reach for your reason' via Clemenger

Web18 January 2022. Creative Agency: Clemenger BBDO (Melbourne) 0 4. "It takes motivation and understanding to truly be successful on your health journey." Swisse has launched a …

Category:  Health Go Health

Queensland Government promote a happy healthier life

WebThe Queensland Government have launched a campaign to tackle state obesity rates by discovering your ‘happy health’. Statistics show that 64% of …

Category:  Health Go Health

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