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Concerns About Advertising Using Health Data Are Rising. Where …

WebSHARE: At 26 years old, the Health Insurance Portability and Accountability Act (HIPAA) is the most mature and comprehensive health data protection law in the …

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URL: https://www.adexchanger.com/data-exchanges/concerns-about-advertising-using-health-data-are-rising-where-does-hipaa-apply/

How A Focus On Quality And Discipline Revived Healthline Media

WebWednesday, April 17th, 2019 – 12:04 am. SHARE: Healthline Media embarked on the road to recovery by taking a content-focused approach to health information. The profitable …

Category:  Health Go Health

Health Care Marketing Must Adapt To Grow AdExchanger

WebHealth Care Marketing Must Adapt To Grow. By Hana Yoo. Monday, April 24th, 2023 – 10:12 am. SHARE: An interview with Albert Thompson Managing Director, …

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How Targeted Health Care Marketing Can Help Marginalized

WebConversely, better representation of marginalized voices in health care advertising can help the industry target underserved consumers with ever greater …

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The CDC Uses Digital Advertising To Reframe The Narrative …

WebThe medium is the message. In the CDC’s focus groups, people talked about how they still got sick after going in for a flu shot. “People become discouraged and …

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Health Care Marketing Moves From Multichannel To Omnichannel

WebTogether with data and marketing technology, content is the linchpin for enabling these always-on omnichannel consumer experiences, for these are the only …

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Must Hospitals Rethink The Meta Pixel

WebThe Markup tested the sites of 100 top hospitals in America and found 33 of them sent health data (including the reason for an appointment) with the Meta Pixel …

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PSA: A Lot Of Reproductive Health Data Is Unprotected Under HIPAA

WebMost consumers think the Health Insurance Portability and Accountability Act (HIPAA) is a lot broader than it is. But in a post-Dobbs world, it bears repeating: HIPAA …

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Tackling The Challenge Of Healthcare Marketing In CTV

Web“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. The connected TV streaming boom is drawing a traditionally …

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AI Is Transforming Customer Experience Across Industries – But …

WebA recent GlobalData analysis revealed that, in 2015, just four pharma companies were working with an AI vendor. But by 2020, that number rose to 27 – an …

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Meet Freshpaint, The ‘Recovering CDP’ That Pivoted Into Privacy …

WebLast year, when the Federal Trade Commission started cracking down on digital health companies for sharing personal information with third parties (without …

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How This Startup Markets Accessible Health Care To Latinx Patients

WebAn ounce of prevention. According to a 2022 Pew Research Center study, Latinx and Hispanic Americans have the highest uninsured rates of any US racial or …

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Winning Minds With Targeted Health Care Marketing

WebBy Hana Yoo. Friday, April 14th, 2023 – 1:30 am. SHARE: An interview with Andy Semons Founder and Strategic Planning Partner. This piece is part of a series on targeted health …

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WebMD Parent Company Internet Brands to Acquire PulsePoint

WebWebMD and Medscape parent company Internet Brands is set to acquire PulsePoint, a New York-based programmatic platform focused on healthcare marketers. …

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Why Women’s Health Is Hit Hardest By Facebook’s Ad Approval …

WebIt’s nearly impossible to say “women’s sexual health” and “brand-safe” in the same sentence. Achieving brand safety on social platforms through algorithmic …

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Call It Consumer Health; The Rise (-ish) Of The Media Agency

WebHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.. Clean Bill Of Health? Everyone knows the infamous anecdote of a young …

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Men’s Health Selling Native Ads Direct With Sharethrough

WebMen’s Health is selling mobile native advertising campaigns directly to advertisers using Sharethrough. The move is part of an expansion in Sharethrough’s …

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Healthy Growth: How Well+Good Bootstrapped Its Way To An …

WebBy Sarah Sluis. Wednesday, February 20th, 2019 – 12:04 am. SHARE: Last June, Well+Good was acquired for $10 million by Leaf Group, which will pay another $9 …

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Data Science Is The New Measurement: Unpacking The Consumer …

Web“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris …

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First Media: Why A Cable Network Pivoted To Social Video

WebThe company behind a cable channel for babies has built a thriving branded content business on social media. The against-the-grain strategy comes as many digital …

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Data Can Reveal Consumers’ Emotional Impact from Ads

Web“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by …

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PROGRAMMATIC I/O 2021

WebThank you for joining us at PROGRAMMATIC I/O New York. Mark your calendars for next year’s event. October 17-18, 2022. Actionable takeaways MARKETERS, AGENCIES, & …

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