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Pfizer shifts creative to Publicis in latest marketing move

WebThe shuffle comes about 10 months after Pfizer first tapped both Publicis and IPG to take over its marketing matters, which in turn came shortly after the company …

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URL: https://www.fiercepharma.com/marketing/pfizer-shifts-creative-business-publicis-latest-marketing-move

Kenvue reduces head count as it prepares to move HQs

WebLooking ahead, the company expects to chart net sales growth between 1% and 3% in 2024. As the consumer health spinoff of J&J, Kenvue markets many well …

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AbbVie revives Allergan's abandoned women's health sale, eyeing …

WebIn 2020, AbbVie’s women’s health revenue dropped 13.3% on an operational basis to $673 million. In 2019, Allergan’s women’s health franchise raked in …

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GlaxoSmithKline to leave landmark global HQ after split-up as …

WebProposed design for GSK consumer health HQ (NJY Studio/GSK) When designing the consumer health site, GSK is considering various measures that would put …

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What do millennials and boomers have in common

WebWhile the report found only 3% of boomers want to get their healthcare information from social media (compared to 28% of Gen Z and and 21% of millennials), it …

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Ex-VMLY&R leaders take top health jobs at new mega-agency VML

WebThe recently launched mega-agency VML has installed the creative leadership team for its health unit, appointing three VMLY&R leaders to top jobs. WPP …

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Maryland non-profit sets up gene therapy production in Brazil

WebMaryland non-profit Caring Cross has unveiled a partnership with the Brazilian government that's designed to provide access to advanced cell and gene therapies for …

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Pfizer plots $16B exit from GSK consumer health joint venture

WebPfizer's 32% stake in GSK's consumer health joint venture, Haleon, was valued at $15.8 billion as of April 3. (Pfizer) By combining its consumer health business …

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Saying goodbye to Sudler, WPP Health creates VMLY&Rx, a new …

WebSudler and Hennessey was a pioneering brand in healthcare marketing, founded more than 75 years ago. It began as a general market agency, known for …

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JPM24, Day 2: Lilly CEO says competition benefits obesity field

WebAs the J.P. | As the J.P. Morgan Healthcare Conference rolled on in San Francisco, Eli Lilly, BioNTech, Alnylam and many other companies updated investors on …

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Cannes Lions Health 2021 recap: The 17 pharma winners that …

WebThe Cannes Lions Health advertising creativity festival, usually an annual event in the south of France, was never so unsunny or Rosé-bereft as in 2021. Like …

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Sanofi's planned consumer health spinoff picks up interest from

WebAs Sanofi continues to plot its planned separation from its consumer healthcare division, the business has reportedly attracted interest from multiple private …

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FCB Health and McCann Health join forces for new pharma and …

WebAward-winning pharma and healthcare agencies FCB Health and McCann Health are teaming up to become IPG Health. Typically among the annual top prize …

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Omnicom Health Group tells 'fresh story' with major rebrand

WebMajor healthcare marketing and communications group Omnicom Health Group is launching a rebrand as part of a program to run a “fresh, relevant and …

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Sanofi, boosted by partnerships, lays out connected tech …

WebSanofi isn’t alone in its connected tech efforts in diabetes. Novo Nordisk is set to debut its first connected pens that can sync dosing data with digital platforms under …

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Fishawack Health is no more: Meet Avalere Health

WebBy Ben Adams Oct 18, 2023 10:25am. Avalere Health branding Marketing. The new firm aims to mimic a chattering of starlings that fly in changing formations, but always …

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Bayer plans to stay the course amid investor pressure to split up, …

WebThe company’s managers recently arrived at the decision, which was supported by the board of directors, Baumann said. Last week, the world’s largest …

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W2O Group boosts science focus in pharma comms with yet …

WebJim Weiss, W2O Group CEO and founder, said the professional marketing roll-ups are part of W2O's plan to build out and bulk up the medical and science focus in …

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Pfizer, Opko gain FDA nod for weekly growth hormone drug Ngenla

WebPfizer felt the pressure applied by Denmark-based Ascendis as its sales of Genotropin fell from $389 million in 2021 to $360 million last year. With an FDA blessing …

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Amid turnaround, Emergent BioSolutions names Joseph Papa its …

WebThe pharma veteran has been named the CEO of Emergent BioSolutions, which, like the last company that Papa took over, is working on a business turnaround. …

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2 investment firms buy Radius, bone drug Tymlos for $890M

WebRadius Health reported revenue of $230 million last year, down from $239 million in 2020. The 19-year-old company’s flagship product Tymlos accounted for $219 …

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